Our client is a global manufacturer of confectionery, pet food, and other food products. The client wanted to measure combined impact of online and instore customer activations product sales in order to –

• Evaluate true incremental lift from activations to measure ROI
• Use performance information to plan and optimize future activations

• Covid-19 resulted in a surge in sales while product availability was impacted due to supply chain breakdown
• Business owners had established ways of measurement & planning and were resistant to change