CASE STUDY September 17, 2023

Omnichannel Sales Attribution to deliver 3X ROAS


Business Objective

Our client is a global manufacturer of confectionery, pet food, and other food products. The client wanted to measure combined impact of online and instore customer activations product sales in order to –

  • Evaluate true incremental lift from activations to measure ROI
  • Use performance information to plan and optimize future activations


  • Covid-19 resulted in a surge in sales while product availability was impacted due to supply chain breakdown
  • Business owners had established ways of measurement & planning and were resistant to change
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