Our client is a Proptech conglomerate with operations in Australia, USA, and India. They used a heuristics-based relevance logic to rank order properties on their search results page. This was heavily focused towards monetization, i.e., generating more leads for sellers (brokers, builders, and more) who have purchased specific packages to prioritize their properties with potential buyers.
Due to this, they were facing challenges that affected the Customer experience to a large extent and also reflected in their revenue generation
Implemented a cost-optimized near-real-time personalized real estate recommendations framework in 20 weeks
22% increase in coverage of properties shown while also bringing in personalized recommendations as per the user’s requirements
Improved customer experience on both the website & app
Generated more CTR and leads for sellers