Our client, headquartered in Singapore, is a leading food and agri-business supplier operating from seed-to-shelf in about 70 countries and is also among the leading suppliers of coffee worldwide.

The client wanted to understand the sentiment and brand engagement for specialty coffee through social media analytics. The project involved identifying popular themes and sentiments around specialty coffee and deploy a fully automated dashboard to visualize the results.

• Identifying and extracting data from social media for 1,000+ customers across different platforms like Facebook and Twitter
• Distinguishing between the general coffee conversations and getting relevant insights only on “Specialty Coffee”