Our client is an American CPG Major. As delivery aggregators providers were growing at a very fast pace in the emerging digital ecosystem in the US and the UK, the client had an urgent need to understand this space and tap into the first mover’s advantage.
Hence business wanted to lay out the foundation to:
- Evaluate the Size of Prize of ODD in US, UK & Global Markets
- Evaluate the true incrementality of this channel
- Unlock search rank algorithm
- Data consistency & availability across different players in the market
- Lack of maturity in data capturing, data sharing & quality standards of Aggregators
- Varying margins for restaurants/dark stores grocery/aggregator/retailers make it complicated to estimate Sales & Profits