Our client is a leading independent global automotive distributor, operating in over 40 markets with a portfolio of leading automotive brands. In recent times, a combination of market disruption, increased regulations, and dynamic customer behavior has highlighted the need for agility and personalization. So, the client embarked on an aggressive pursuit to become a data-driven organization.
However, the journey to tapping into data analytics at such a large scale started with challenges like the prevalence of legacy systems, disconnected data sources, and siloed processes.
Sales teams are selling the same number of vehicles but handling 40% fewer leads and driving overall higher lead conversion
Dynamically changing prices w.r.t to market factors – leading to a 4% increase in profits for one OEM brand in a market
Better visibility on top churners – improving customer retention rate by 15% in a market
Governed Lakehouse solution that organizes & manages data, logs events, usage of cloud resources to track & optimize cloud costs to budgets defined