CASE STUDY September 17, 2023

Emerging Trends Opportunity Sizing for a Fortune 50 F&B Conglomerate


Business Objective

Our client is a Fortune 50 F&B conglomerate. The client was looking for an emerging trends opportunity sizing solution that could leverage multiple data sources and help them identify key opportunities. Some of their key requirements are listed below:

  • Identify emerging claims at Category x Region x Channel level and size the business opportunity
  • Identify key growth drivers influencing the claims and provide model driven recommendations


  • Data challenges (trends need to be identified before any product is launched)
  • Forecasting without any significant historical sales data
  • Validating the forecasts with reliable secondary sources
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