F&B manufacturers and grocery retailers are constantly having to adapt their brand portfolios, assortments and even corporate strategy to be in tune with the consumption trends of both pre-and-post-millennial consumers. This means:
– Being able to pick out the winners from a large pool of emerging product claims or flavors
– Act on immediately implementable changes driven by granular insights at brand/item x retailer-region/store level (distribution, assortment changes, promotion support)
– Make strategic interventions in sourcing, manufacturing, supply chain, or through M&A activities

• There is not just one source of data that could give all insights required for such transformation.
• Even if relevant sources and data partners are identified, defining a structured path from data to insights is not easy due to multiple constraints (least of which is blending the sources).