Our client is a USD 50Bn+ Global Consumer Packaged Goods manufacturer in the Foods Category. E-commerce is an industry-wide growth engine. Therefore the focus was to understand how key categories are performing across e-commerce platforms and use those insights to drive growth.
As the first step towards this goal, we planned to build an e-commerce data mart using a subset of data sources, hydrating a state-of-the-art enterprise data lake, in order to achieve a multi-fold reduction in effort.
Another objective was to build a data-backed approach to drive sales by optimizing promotions run on retailers e-commerce platforms.