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CASE STUDY September 17, 2023

Data Lake for Cost-Effective Storage and 360° User Behavior Insights for a Large Media House

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Business Objective

Our client is a leading Asian media house that operates more than 60 channels in 8 different languages and is part of a leading global media conglomerate.

The client wanted to develop a comprehensive understanding of user viewing behavior for smarter programming and advertising decisions. The objective was to assist the client in setting up a data lake leveraging AWS services such as AWS S3 to process internal and external third-party data from structured and unstructured sources and provide advanced analytics solutions using the data lake.

Challenges

  • Building governance processes, data vetting and legal compliance of data
  • Handling data inconsistencies across multiple sources and handling new data types
  • Building a flexible system that allows the addition of data sources in future
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