Our client is a leading financial institution, offering banking, wealth management, and brokerage services to its customers.
Their most valuable customers have a larger contribution to the client’s business, so it is very important for the client to actively manage attrition, and prevent the top customers from leaving.
Increased accuracy of existing churn model by more than 50%.
Identified the at-risk valuable customers contributing more than USD 500MM to the client
Potential savings worth USD 100MM identified by engaging 20% of the at-risk segment with minimal effort.