Centralized Analytics Platform with Control Tower/Central Hubs to drive Data Analytics across the organization for a 3PL company

Business Objective

Our client is a leading 3PL trucking and logistics company. The client had a siloed BI platform with static dashboards and excel-based reporting that lacked real-time updates. It also lacked the ability to support Independent Business Owners(IBOs) and carriers with comprehensive views of transactions and pricing.

The client wanted to:

Create a control tower/central hub with the required technology across the organization value chain to drive Data Analytics
Set up processes to capture and use transportation data for internal (sales, finance, business executives) as well as external stakeholders (agents, IBOs, customers)

Solution Methodology

Provided end-to-end ownership and delivery across key levers aiding BI integration across the organizational value chain
Used a two-pronged approach for information delivery and user adoption.
For Information delivery:
- Delivered information through various dashboards across the organization’s value chain
- Delivered scheduled reports through the SQL Reporting portal (SSRS)
- Created pulse alerts for KPIs to send emails to stakeholders
- Managed all the BI requests on their ticketing portal (on Agiloft) that included requests from across the entire value chain (end customers, sales reps, IBOs, internal stakeholders)
For user adoption:
- Created modular dashboards that could be embedded into third-party applications thereby driving adoption among client’s agents and business partners
- Rolled out newsletters for key stakeholders and client’s business partners, agents, IBOs
- Shared Information in the form of interactive dashboards with drill-down options as against static reports

Business Impact

Created control towers for stakeholders across the value chain and provided enterprise-wide data coverage and business-friendly dashboards
Tuned reports and cubes performance, for e.g. a Cube that was 37GB and took 9 hours to build was reduced to 15GB with a build time of 3 hours
Delivered multiple use cases including a freight analysis tool and revamped their existing pricing platform to drive user adoption

Created control towers for stakeholders across the value chain and provided enterprise-wide data coverage and business-friendly dashboards
Tuned reports and cubes performance, for e.g. a Cube that was 37GB and took 9 hours to build was reduced to 15GB with a build time of 3 hours
Delivered multiple use cases including a freight analysis tool and revamped their existing pricing platform to drive user adoption

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