CASE STUDY September 17, 2023

Campaign Management System for a US-Based Furniture Retailer


Business Objective

Our client is a leading US-based furniture store doing business via both online channels and physical outlets.

The client wanted us to build a direct in-house email campaign management system (fully automated, flexible, and extensible) to identify target customers for each campaign and customize the offers/mailers that are sent out.


  • Data had to be extracted from traditional mainframe systems
  • Dynamic rules engine framework had to be built to enable the business to add custom filters at any point
  • Historical data of executed campaigns were not readily available
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