Our client is a leading US-based furniture store doing business via both online channels and physical outlets.

The client wanted us to build a direct in-house email campaign management system (fully automated, flexible, and extensible) to identify target customers for each campaign and customize the offers/mailers that are sent out.

• Data had to be extracted from traditional mainframe systems
• Dynamic rules engine framework had to be built to enable the business to add custom filters at any point
• Historical data of executed campaigns were not readily available