Our client is a major global Telecom player, headquartered in France. They have diversified businesses spanning Mobile, Landline & Internet, Broadcasting, and Music.
Their objective was to improve Average Revenue Per User (ARPU) through targeted customer retention and upsell promotion campaigns. The high-growth VOD and gaming content divisions were identified as focus areas.
The estimated incremental revenue contribution is to the tune of EUR 4 million per annum, through ahead-of-time prediction of potential churners and potential upsell consumers.