Our client is a worldwide market leader in home appliances, headquartered in the United States.
One of the major retailers of our client had closed 600+ stores since 2010 and was also seeing a decline in sales in 100+ of their stores. Our client had two objectives:
1) Impact analysis – what was their sales loss/gain due to the decline/closure of the retail stores?
2) Develop re-allocation strategy – how should the planned shipments to the retailer, in the event of a decline/closure, be reallocated to other retailers?