Services

Marketing Science

The application of scientific methods to guide marketing efforts is undergoing significant changes. Today’s Marketing Science should blend in newly available non-traditional sources of data with enterprise data, and adapt to the rapidly evolving digital delivery channels.

A very micro-level view of the target audience is becoming feasible with increased digital activity. The ability to connect online and offline footprint is giving the new age marketer a 360-degree view of their prospects – including their demographics, attitudes, and behaviors.

Technology, data, and analytics are driving omnichannel marketing, throughout the prospect lifecycle, with personalization at the core. This is allowing marketers to identify value propositions and the best targeting options.

Offerings

Advanced Analytics Consulting
  • Pricing & Promotions
  • Survey Analytics
  • Path To Purchase
  • Choice Modeling
  • Brand Switching
  • Market Basket Analysis
Advanced Analytics Consulting
  • Market Mix Models
  • Audience Targeting
  • Campaign Optimization
  • Attribution Modeling
  • Real-time Bidding
  • A/B Testing
data mining visualization techniques
  • Personalization
  • Pipeline Forecasting
  • Market Segmentation
  • Brand Equity Analytics
  • New Product Introduction
  • Product Portfolio Optimization
  • Merchandizing & Assortment
+ Consumer Insights
Advanced Analytics Consulting
  • Pricing & Promotions
  • Survey Analytics
  • Path To Purchase
  • Choice Modeling
  • Brand Switching
  • Market Basket Analysis
+ Omnichannel Marketing
Advanced Analytics Consulting
  • Market Mix Models
  • Audience Targeting
  • Campaign Optimization
  • Attribution Modeling
  • Real-time Bidding
  • A/B Testing
+ Product & Market Analytics
data mining visualization techniques
  • Personalization
  • Pipeline Forecasting
  • Market Segmentation
  • Brand Equity Analytics
  • New Product Introduction
  • Product Portfolio Optimization
  • Merchandizing & Assortment

Case Studies

big data analytics digital marketing

Accelerated Market Mix Models For A Multi-Billion Dollar Portfolio Of CPG Brands

Supply Planning Analytics

Digital Campaign Optimization Algorithms Reduce Customer Acquisition Costs By 50%

marketing data analytics companies

Lead Scoring Models That Prioritize USD 20B Sales Pipeline

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